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Our Mission
To cultivate inclusive, forward-thinking creative ecosystems that merge tradition with innovation, giving brands and SMEs access to bold design, authentic storytelling, and transformative community engagement.
With over 25 years of experience building inclusive communities across multiple continents, we transform stories, traditions, and ideas into powerful creative strategies. Our work connects brands with marginalized and underrepresented creatives, opening pathways for authentic representation and lasting cultural impact.
From indigenous-inspired urban fashion — puffer jackets, eccentric sunglasses, and bold limited-edition drops — to world-class creative direction, storytelling, and AI-driven solutions, Rootformula redefines how brands engage with culture and community.
We don’t just design for the present. We design for futures rooted in heritage, diversity, and imagination.
