ARTISTS
Rootformula works with artists across contemporary art, sound, music, design, performance, research and interdisciplinary creative practice. The artist platform brings together established and emerging practitioners whose work engages culture, experimentation, identity, technology, community, memory and new forms of expression.
Through exhibitions, collaborations, residencies, studio sessions, sound projects, fairs and cultural programmes, Rootformula creates opportunities for artists to develop and present their practices within broader cultural conversations.
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Emalohi Iruobe is an interdisciplinary artist, researcher, and community organizer whose practice examines the ideological perspectives of African women. Trained as a lawyer, her artistic work manifests through a variety of media, including sculpture, performance, film, installation, and assemblage. A central element of her work is the use of cloth, sourced from her late mother's personal wardrobe and belongings, as a medium to illuminate the often-unseen labor, obscured narratives, contributions, and humanity of African women. Her art serves as a tribute to her late mother, as well as a celebration of contemporary women, fostering a dialogue across generations.
I work at the intersection of acoustic ecology, sound design, experimental music, graphic design and video. My practice is deeply grounded in Yoruba cultural knowledge, through which I explore themes of migration, ecology, ancestral memory, and identity. Drawing on oral histories and archival materials—particularly early 20th century Yoruba recordings—I investigate how systems of power shape our perceptions of race, love, and indigenous knowledge.
Postafrobeat is a genre, visual, sonic, and cultural theory founded by; and evolving through the collaborative practice of Emalohi and Adey Omotade. It is a transdisciplinary praxis that reactivates the ethical and sonic energies of Yoruba indigenous belief systems through recursion, technology, and speculative design; remapping sound, image, and sociality across contemporary infrastructures.
Adaeze Elechi is a Nigerian writer and award-winning filmmaker whose works interrogate concepts of belonging and alienation, memory and identity, and trauma and healing. Her work and ideas aim to deconstruct and redefine the concept of “Home” beyond geographical location and search for broader, deeper definitions of belonging that transcend physical borders.
Obinna Elechi is a designer and artist working on interiors, furniture, art and architecture projects. Obinna is from Nigeria, grew up in Holland and came to the United States, where he received a Bachelor of Architecture from Virginia Tech and a Master of Architecture from Parsons School of Design.
He has previously worked on a range of projects for organizations including the Rural Studio, Gensler, MoMA and Soho House.